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Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emiliana Vidali, Sally Smallman
Company: Diageo
September 8, 2019
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Citation

Vidali and Smallman (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation-10731